The Anti-Intellect Blog

The inspired writing of a Black Gay Rights Activist, Feminist, and Atheist!

A “GOOD WIFE,” ACCORDING TO PATRIARCHY.

Posted by antiintellect on February 20, 2012

This item was brought in by one of my sixth grade media studies students. My students have been learning about gender stereotypes all year long, and they are keenly aware of the sexist messaging that takes place in this society. This particular item was spotted by one of my students’ parents, while at work, and they encouraged her to bring it in to share with me, and her media studies classmates. This advertisement is a prime example of the sexist expectations forced upon women in a patriarchal society. How awesome is it to have a parent invested in the critical education that their child is receiving? Very awesome.

Sexist 1950s Housekeeping Monthly Ad

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