CHEVY: A REVOLUTIONARY COMMERCIAL
One of my sixth grade students brought this commercial to my attention during the Media Studies class that I teach. The commercial, titled “Like Father, Like Son,” shows a little boy playing with various toys. The commercial shows the little boy playing with different toys, but makes no effort to comment on them being “boy toys” or “girl toys.” They are simply portrayed as toys, and ones that the little boy in the commercial is interested in playing with. I’m not sure if this is a first for Chevy, or car commercial in general, but it is refreshing to see a child playing with various types of toys, and not just the toys we think they should be playing with based on their gender. It’s refreshing to see a car company as prominent as Chevy challenge gender stereotypes.
Watch the commercial below!